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Case study · Tourism Systems and Logistics

Green Road x Starknot: 15 years of luxury travel know-how, live in 19 weeks

Illustrative video, used only as a visual reference. Actual results and what each client receives may differ.

Measured after launch

Measured results, not promises

Our target on every site is 90 or more out of 100 on PageSpeed Insights, Google's own tool, on mobile and desktop. This is how Green Road's site scores today, and how its visitors use it.

Green Road's site on Google PageSpeed Insights, report from November 3, 2026. Mobile: performance 99, accessibility 93, best practices 100, SEO 100, agentic browsing 3 of 3. Desktop: performance 98, accessibility 96, best practices 100, SEO 100, agentic browsing 3 of 3. Google Analytics 4, since launch: more than 15 minutes of average engagement time and visits of up to 45 minutes.

Google PageSpeed Insights

Agentic browsing

That AI agents can read the site and move through it on their own. It is the foundation of GEO: an AI being able to find, understand and recommend the company when someone asks it who to travel with.

Verify it yourself (opens in a new tab)

Opens PageSpeed Insights and analyses greenroadcr.com right now. Each run can vary by a few points. The light mark on each ring is our target: 90.

Engagement time

15+ minaverage engagement time

45 minthe longest visits recorded

Visitors do not land and leave: they read the routes, compare vehicles and plan their trip on the site.

Source: Green Road's Google Analytics 4, from launch on October 14, 2026 to November 2026.

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Green Road Travel Group Costa Rica is a new company with a 15-year head start. Its founders have spent more than 15 years moving travelers across Costa Rica: airport pickups after midnight, Jeep-Boat-Jeep crossings to Monteverde, private flights to the coast.

When they launched their own company, they didn't want just a website. They wanted everything they knew built into a system.

In 19 weeks, Starknot built it: a luxury travel website, five booking engines with instant prices and online payment, and a complete back office for their team. It went live on October 14, 2026, taking real payments from day one.

The problem every operator knows

Ask anyone in private transport how a booking usually happens, and you will hear the same story:

  • A traveler writes on WhatsApp at 11 p.m. asking for a price. The answer comes the next morning, if someone does the math right.
  • Prices live in spreadsheets and in people's heads: zones, vehicle sizes, late-night surcharges, extra stops.
  • Every quote takes four or five messages: flight number, passengers, luggage, hotel, child seats.
  • Payment means a bank transfer, or card details sent over chat.
  • Then someone calls the driver, sends the details by WhatsApp, and hopes nothing changes.

Every step depends on a person being awake, available and careful. Requests get lost at night, mistakes reach the curb, and nobody has the full picture.

Green Road's founders lived this for 15 years. Starting fresh, they decided their new company would not run that way.

Their knowledge, our system

Most booking software forces an operator to adapt to the tool. We did the opposite. Green Road's founders defined how the business really works, and we turned each rule into software:

  1. how Costa Rica is divided into pickup and drop-off zones, and what each route costs;
  2. which vehicle fits each group, by passengers and by luggage;
  3. when late-night and date-based surcharges apply;
  4. how a Jeep-Boat-Jeep crossing between Arenal and Monteverde is arranged;
  5. what a private flight needs before it can be confirmed, down to each passenger's passport details;
  6. how a booking travels from the customer to the supplier who operates it.

Every rule was written down, built, tested and checked again with the founders. The result is a system that thinks the way an experienced operator thinks.

What we built for the traveler

A traveler goes from "how much?" to a confirmed, paid booking in minutes, on their phone, at any hour, without waiting for anyone to answer.

Illustrative image, used only as a visual reference. Actual results and what each client receives may differ.
  • An instant, final price.

    Pickup, drop-off, date, passengers and luggage in, and the price appears at once, with every mandatory fee included.

  • The route on a map,

    with distance and drive time, so the traveler sees exactly what they are booking.

  • Five booking engines in one place:

    private transfers and shuttles, Jeep-Boat-Jeep, private flights, a private driver, and activities across the country.

  • One cart for the whole trip:

    an airport transfer, a tour and a private flight, paid together, with promo codes when the team offers them.

  • Secure payment on Stripe's own page.

    The card is entered on Stripe's checkout, never on the website.

  • A confirmation email and a PDF itinerary

    as soon as the payment goes through.

  • Vehicle pages with real route prices,

    so a traveler can compare a Cadillac Escalade and a Mercedes-Benz Sprinter before they start.

What we built for the team

Behind every booking there is a back office, and that is where most systems fall short. Green Road's team runs the whole operation from one dashboard:

Illustrative image, used only as a visual reference. Actual results and what each client receives may differ.
  • Every booking in one place,

    with its status, payments and history.

  • Suppliers and dispatch.

    Each service is assigned to a driver or partner, who receives exactly what they need to operate it, never the customer's price or Green Road's margin.

  • Custom quotes with a payment link

    for trips outside the standard routes.

  • Refunds and cancellations,

    recorded with the customer emails that go with them.

  • Prices under the team's control.

    Routes, zones, vehicles and surcharges are edited in the dashboard, and the website updates itself.

  • Each booking engine switched on or off

    with one setting, so a new service launches when the team is ready.

  • A travel agent program

    for the partners who send them clients.

  • Excel exports

    for bookings, logistics and accounting.

The founders don't need a developer to change a price or add a route. That is what makes the system theirs.

Under the hood, in plain words

Luxury travelers trust you with their money and their plans. The system is built to deserve that trust:

  • The price is always calculated by the server, never by the visitor's browser, so nobody can change what they pay.
  • Customer prices and supplier costs never meet. A supplier never sees what the customer paid, and a customer never sees a cost.
  • Staff sign in with two-step verification.
  • Every change is tested before it goes live, and every database change is reviewed one by one.
  • Search engines and AI assistants can read it. The site is structured so Google, and assistants like ChatGPT, understand exactly what Green Road offers.
Illustrative image, used only as a visual reference. Actual results and what each client receives may differ.

How we built it in 19 weeks

We delivered it in 19 weeks, from the first line of code on June 3 to launch on October 14, 2026. Three things made that possible.

  • Senior architecture.

    Every decision about structure, data, payments and security was made by experienced people first, before any code was written.

  • Accelerated development.

    Our team works with AI-assisted tools that take care of the repetitive work, so more of our time goes into what matters: the business rules, the traveler's experience and the details of every payment. Every part is still decided, reviewed and approved by our team.

  • Strict verification.

    Nothing ships on trust. Every feature comes with its own automated checks, every database change is reviewed and tested before it runs, and dedicated security reviews ran before launch.

We worked in phases, and Green Road tested each one before the next began. On October 14 the site went live on its own domain, with real cards and real bookings, not a demo.

By the numbers

By the numbers
NumberWhat it means
19 weeksFrom the first line of code to live payments
5Booking engines: transfers, Jeep-Boat-Jeep, private flights, private driver, activities
100+Public pages, including 13 vehicles and Costa Rica's 7 provinces
1,121Changes shipped before launch
175Database changes, each one reviewed and tested
91Automated test suites watching prices, payments and access

What Green Road taught us, and what it means for you

Working side by side with founders who have run luxury private transport for 15 years gave us something no template can: an inside view of how this industry really works. Where quotes go wrong. Why requests get lost at night. What a luxury traveler expects from the first message to the drop-off. How to keep suppliers informed without exposing your margins.

That is why Starknot doesn't only build software. We bring the operating know-how too:

  • Process consulting and training

    for your team, available on its own for teams that need it: how to quote, confirm, dispatch and get paid without the chaos.

  • A package with the standard of a platform like Green Road's,

    built for your operation: your routes, vehicles, services and brand. We define its scope with you in a free discovery session.

  • Both together,

    so your system and the way your team works improve at the same time.

You don't start from zero. You start with the experience of having taken a system like this to production.

Is this for you?

If you run a private transport company, a DMC, a tour operator or a travel agency, ask yourself:

Select the ones that apply

0 of 4 answered yes

If you answered yes to two or more, we should talk.

Book a call with Starknot

The technology

Green Road runs on modern cloud infrastructure: responsive on every screen, designed for phones first, served from a global network, and ready for AI agents, so assistants can read its services and take travelers straight to the right booking page.

Starknot

Let's talk

Do you run a travel agency, a transport company or a tour operator? Let's talk. In a short call we'll look at how you quote, book and dispatch today, and show you what this could look like for your business.

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